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A New Marketing Opportunity
in CIPD HR Experts UK/by CIPD HELPA New Marketing Opportunity
Instructions
A New Marketing Opportunity
Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23.
Click here to read the article.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17.
Click here to read the article.
NOTE: You will draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
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