Anthony Medical Center’s Labor
Anthony Medical Center’s Labor
Learning from the Past
Considering your analysis of St. Anthony Medical Center’s Labor and Delivery service strengths and opportunities, propose a list of features, advantages, and benefits for the current service offering. With reference to the previous plan, explain your reasoning for the new list.
Response Guidelines
Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus on your proposal in relation to that of your colleague: Where do your lists align? Where do they differ? Support your thoughts with your own analysis.
Resources
Discussion Participation Scoring Guide.
[u03d2] Unit 3 Discussion 2 Options Menu: Forum
Competitive Analyses
Review the presentation given by the marketing director in the media piece, Vila Health: Market Analysis. Then construct a competitive analysis focused on social media use for St. Anthony Medical Center’s Labor and Delivery service line versus the two other competitor organizations. Post your document in the discussion space. This completes step three of Kotler’s Marketing Plan format, presented in Health Care Marketing.
Response Guidelines
Review and respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus your response on a comparison with your own analysis–do you see any emerging patterns? Support your response with reference to your texts and to the information gleaned from St. Anthony Medical Center itself.
Resources
Discussion Participation Scoring Guide.
Vila Health: Market Analysis | Transcript.
DQ 4
High-Level Marketing Objectives
Revisit the vision, mission, values and strategic plan summary for St. Anthony Medical Center. Given the directional strategy, analyze the current versus desired status of the Labor and Delivery service line. Propose conceptual-level marketing objectives, including performance indicators and proposed measurement units for each indicator. Explain your thinking for each objective.
Response Guidelines
Respond to your fellow learners according to the Faculty Expectations Response Guidelines, focusing on the similarities and differences between your two plans. Where do you see the biggest difference? Explain how you think will affect overall outcomes.
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