Business Level Strategy.
DUE: 02.05.15 @ 11:59PM
Visit the websites of two luxury car makers:
- Lincoln at http://lincoln.com
- BMW at http://www.bmwusa.com
These two automotive giants compete in the same strategic group. Browse each website and search for each company’s business-level strategy.
How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why?
Document Requirements:
Use standard 12-point font size
MS Word Document
3/4-1 page paper(Nothing less then 3/4 of a page and nothing more then 1-page necessary)
1-2 sources in APA citation(I willn’t need anymore then 3 sources for sure)
Thorough Response is a must!!
And NO plagiarism!!
*Homework Field of Study: Management Policy and Strategy
If you don’t have expertise in this area of study please don’t waste my time sending a handshake.
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