Concise 1-page summary of the GoGym research project, key

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Concise 1-page summary of the GoGym research project, key

1) Executive Summary:Concise 1-page summary of the GoGym research project, key analysis and interpretations, and recommendations of your report.Aim for about 200 words – i.e. only the important information you want to communicate about your research report.This is not an introduction into the case.This should appear before your contents page.Contents Page:A list that details the section headings and their page numbers. E.g.
If not sure, see: https://www.youtube.com/watch?v=DkqtHhqnOYo2) Tables and Figures List:A list that details the title of the tables and figures and their page numbers, Eg.
If not sure, see: https://www.youtube.com/watch?v=G2RltLkC7vg3) DESCRIPTIVE ANALYSES (Results and interpretation):3a) Comment on the extent to which the device used differs across the three psychographic groups. Provide your interpretation of why this may be.– – – Insert STACKED COLUMN GRAPH – – –(Graphs should be based upon the analysis you conduct in SPSS, but only detail the key information, and should be communicated as effectively and aesthetically pleasingly as possible)One brief paragraph contextualizing the results – i.e. what they mean (not what they are). Don’t repeat what is in the graph or table…the point of the graph or table is so that you don’t need to write all this info……it should focus on the WHATOne or two paragraphs detailing why the observed may have occurred and what they mean for the client. This interpretation of the results is the most important. Such comment may include reasons why comparisons or contrasts are observed, critical review, categorizing…it should focus on the WHYThis can be your own opinion or perspective, but should offer salient marketing insights with respect to the GoGym case, the marketing industry, and theories. Academic references are not required, but will assist in theoretical support.Interpretation is NOT strategies or recommendations; save these for the appropriate section of the report.

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