Data Reliability

There are vast quantities of consumer data available today. For example, every time you use your grocery store loyalty card, data about what you purchased is collected, analyzed, and saved. These data in the hands of population health professionals can contribute to the creation of healthy lifestyle programs. However, the same data in the hands of health insurance plans could lead to higher insurance costs or denial of insurance.

• Should there be regulations on how these consumer data are used? (Include your rationale for your response.)