ENTER THE UNITED STATES BY BUS

This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.

In no more than 2 pages of essay, you are required to develop well thought out responses to the following questions:

1.   As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?

2.   Does Megabus have any overwhelming resources and capabilities ?

3.   As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Houston and Columbus, which one would you choose and why?