Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: a) A…
Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations:
a) A manufacturer of an infusion pump therapy kit for use in hospitals
b) A hospital offering a nutrition work-shop for seniors, and
c) An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
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