Importance Of Tradeoff In Best Brand Car Market Analysis

in CIPD HR Experts UK/by CIPD HELP

Importance Of Tradeoff In Best Brand Car Market Analysis

Task 1:

Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers)
Consider the following survey of two car brands:

Brand	Body Type	Price	Rating
Toyota	Sedan	25000	7
Toyota	Sedan	30000	6
Toyota	SUV	25000	6
Toyota	SUV	30000	4
VW	Sedan	25000	9
VW	Sedan	30000	8
VW	SUV	25000	9
VW	SUV	30000	7

Task 2:

Perform the following analysis:

Tradeoff between price for Toyota-SUV and VW-SUV
Market share forecast for:
- Toyota- Sedan- 25000
- Toyota-SUV-25000
- VW-Sedan- 25000
- VW-SUV- 25000
Attribute importance

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