Marketing Project – STP

In 2-3 pages, apply that concept to all beef chesseburgers.

Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.

Targeting: Select the best segmentation, from the previos step, and explain why this group best fits your product and company.

Positioning: Identify how your products features and benefits compare to those competitors. (examples: perceived product quality, functions, price, product assortment)