Medical Center Labor and Delivery
Medical Center Labor and Delivery
Formulate the new St. Anthony Medical Center Labor and Delivery revised service offering including features, advantages, and benefits to consumers.
Segment the market of targeted labor and delivery consumers, using a table that matches features and benefits to each consumer segment (for example, age, culture, and so forth; expectant single teens, culturally diverse groups in the community, mid-career married working women, same sex partners seeking in vitro fertilization, and so forth).
Create a plan of action comprised of marketing communication channels to reach each customer segment (for example, Web sites, social media, radio, TV, signage, health fairs, events, collaborative partnerships, targeted mailings, free educational offerings, and so forth).
Explain costs and benefits for each marketing communication channel intervention by using Plowman’s cost-benefit analysis tool from this unit’s studies, linked in Resources. Hint: Remember to identify costs and benefits; Recall that the total cost of the action plan cannot exceed $10,000 per year.
Make a recommendation as to whether or not the organization should proceed with the proposed interventions, and provide rationale.
Submit your analysis and recommendations by Sunday of this week. Be sure to use current APA style and formatting throughout.
Resources
Vila Health: Marketing Action Plan and Financial Analysis Scoring Guide.
APA Style and Format.
Capella Writing Center.
Writing Feedback Tool.
Writing a Cost Benefit Analysis.
Vila Health: Marketing Action Plan and Financial Analysis | Transcript.
##IMPORTANT NOTE BY PROF–
Hello hope all is well!
Regarding week 6 assignment,your budget is $10,000 dollars. You are not to exceed this per the below instructions:
Explain costs and benefits for each marketing communication channel intervention by using Plowman’s cost-benefit analysis tool from this unit’s studies, linked in Resources. Hint: Remember to identify costs and benefits; Recall that the total cost of the action plan cannot exceed $10,000 per year.
Also I would consider using the table from your assignment as your discussion post allowing feedback on your budget plan by your peers.
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