PowerPoint – An IMC

Pay close attention and notice this is due the last Wednesday of class.It is located in  It is linked to The last Mod – Module 8

ALSO REMEMBER TO VOTE FOR YOUR FAVORITE FROM OTHER CLASS MEMBERS so stay online right through the last day of class…..  Get started NOW!! Here is the link……THE BIG Marketing PowerPoint……

Your Company’s Marketing Power Point (Links to an external site.)                                               Due Date: Wednesday of Week 8  

Integrated Marketing Campaign  (IMG)  Create one!!

PART I    You will research, present and market a company or product of your choice via a PowerPoint which is an assignment which you will turn in.  Much of this assignment you have already completed and should be put into the PowerPoint.

PART II  In discussion, other students will vote on your efforts to see who will come out on top of this peer persuasion exercise via the discussion.

Here are specific instructions for your Final Marketing Plan.  It is called an Integrated Marketing Campaign  (IMC)

You are pulling all that you submitted throughout the class and a little upgrade here and there to create a complete package.

MARKETING PLAN CRITERIA –

A PowerPoint of no more than 12 written slides – Please use as many visual slides as needed to compliment your presentation.

Executive Summary – (Persuasive) A brief description of what you are marketing (1-2 paragraphs)

Who, what, when, where, how and why?  Answer all these questions and add pizzazz while doing so.   The product or service enters the MIX.

SWOT Analysis – The Good, Bad, Ugly, and Opportunity.  (Remember to list strengths, weaknesses, opportunities and threats)  DO NOT forget the competition.

NEW – Splash your product.  What colors and gimmicks will work for the product?  What about ADS!

Remember the Press Release – Make a marketing splash including what media outlets to focus on….

NEW  – Conclusion –  Rework your Executive Summary to hammer home your brilliant ideas for this product or company.

NEW – Bibliography (Use EASY BIB.com online to create the FREE MLA Modern Language Association format so your sources shine…. 10 sources is minimal, 15 sources is more like it.  The bibliography IS the last slide of the PowerPoint or better yet a Word document attached as well and DO NOT FORGET IT!

 Good luck, have fun and get creative…….