Problem: Discuss how households have changed over the past
Problem: Discuss how households have changed over the past
Problem: Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods. How would Procter & Gamble market shampoo to young transitionals differently than start-up families? How might young transitionals differ from start-up families in terms of products purchased? What significance does a marketing segment have to a company’s marketing strategy?