Rhetorical Analysis Essay For A beer Advertisement !

– Please use the downloaded prompt for instractions, and the picture of the advertisment to analyze it.

– Please use those teacher’s notes to write the essay :

NOTES :

Jib Fowles – “The Needs” (Advertisements)

1- The need for sex – grab the attention of viewer

2- The need for affiliation – friendships, romance, etc.

3- The need to nurture – it can be maternal/paternal, comfort/protect

4- The need for guidance – role model, celebrities, tradition and nostalgia.

5- The need to aggress – the desire to act, “get even”.

6- The need to achieve – overcome, obstacles, #winning, superlative, best, greatest.

7- The need to dominate – a power in things we lack

8- The need for prominence – to be admired, respected, you see it in material goods.

9- The need for attention – cosmetics, to be noticed.

10- The need for autonomy – independence.

11- The need to escape – avoid reality, physical, mental.

12- The need to feel safe – security ( banks )

13- The need for aesthetic sensations – pleasing in a visual sense.

14- The need to satisfy curiosity – gain more knowledge.

15- The physiological needs – hunger, sleep.

Beer ad hints : in a clean, white color worker man, not looking at the server, watching football game

Focus on analysis not structure !!!