Selective specialization
uestion 1 (5 points)
Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?
Single-segment concentration
Multi-segment concentration
Selective specialization
Product specialization
Question 2 (5 points)
__________ coalitions are those set up among firms with complementary business activities.
Connex
Non-connex
Complementary
Non- complementary
Question 3 (5 points)
An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.
economic
social
political and legal
natural
Question 4 (5 points)
The industry environment includes all of the following EXCEPT:
customers.
suppliers.
the company.
competitors.
Question 5 (5 points)
The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws.
economic
social
political and legal
natural
Question 6 (5 points)
Age, gender, income, and lifestyle are related to __________ segmentation.
geographic
demographic
psychographic
behavioral
Question 7 (5 points)
The attractiveness of market segments can be analyzed through:
full market scanning.
multi-segment analysis.
the five forces framework.
industry evaluation.
Question 8 (5 points)
The use of __________ contributes to reducing the extent of capital that was traditionally required to enter into an industry. An example is cloud computing.
Internet accessibility tools
environmental scanning
customer relationship management (CRM)
information and communication technologies (ICT)
Question 9 (5 points)
__________ determine(s) the threat of new competitors entering the market of a specific industry.
Barriers to entry
Environmental scanning
SWOT analysis
Competitive constructs
Question 10 (5 points)
The application of Porter’s model can suggest to the business analyst the likely:
profitability of the product.
bargaining power of the firm.
rivalry within the industry.
company positioning.
Question 11 (5 points)
External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.
strategic
key success
competitive
economic
Question 12 (5 points)
__________ tends to raise bargaining power over suppliers, though it can also give suppliers access to more customers.
The proliferation of Internet approaches
Lowers variable cost relative to fixed cost
A flood of new entrants to the industry
Procurement using the Internet
Question 13 (5 points)
Internal analysis results in the identification of __________ factors that impact the competitive position and profitability of an organization.
strategic
key success
competitive
economic
Question 14 (5 points)
The e-business __________ provides an overview of the different participants in electronic business.
market segmentation matrix
target market matrix
competitive analysis
environmental scanning grid
Question 15 (5 points)
Personality type and personal interests are related to __________ segmentation.
geographic
demographic
psychographic
behavioral
Question 16 (5 points)
The __________ organizes an industry into strategic groups and types, summarizing the industry according to all significant factors.
industry matrix
five basic forces
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