The purpose of this creative brief is to develop your

The purpose of this creative brief is to develop your

The purpose of this creative brief is to develop your ability to critically evaluate current IMC programsand to provide solutions based on learned IMC theories and concepts. This is a great opportunity touse your creativity and practice the delivery of your business solutions within a safe learningenvironment. This creative brief will be based on the product you selected in assessment1. Your task is to create and redesign an advertisement that fulfils the company’scommunication objective/s in relation to brand recovery and consumer confidence.Your creative brief MUST include the following:Three – page long summary containing:o The background of the tasko Strategy Statemento Your product’s Brand Positioning (You must create a perceptualmap) o Objective/s of the messageo Target Audienceo What does the target audience currently feel the chosen product?o What do we want the target audience to think and feel?o What do we want the target audience to do?You must reference credible sources used to write this summary.One – page long portfolio including at least three examples of the redesigned message throughvarious delivery media types (E.G. Facebook, Corporate Website, TV commercial).

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